Indonesia Marketing Association (IMA)

VISION

Developing reliable, intelligent, and creative TSM academics in marketing implementation.

MISSION

1. Enhancing solidarity among internal members, communities, and all colleagues of the IMA Campus Network throughout DKI Jakarta.
2. Disseminating knowledge, both practical and theoretical, in the field of marketing in order to compete in an increasingly competitive business era.
3. Developing organizational experience and expanding networks among fellow practitioners, academics, and professionals in the field of marketing.

IMA 2024/2025 “Creativity at its finest notion”

Established on May 20, 1996, IMA has several chapters throughout the archipelago. IMA is also a founding member of the Asia Marketing Federation (AMF), which is part of the World Marketing Association (WMA).

IMA conducts various activities that include events and intellectual initiatives related to job creation, knowledge sharing, and improving marketing practices with a nationwide marketing concept.

The IMA Trisakti School of Management Sub-Chapter (IMA SC TSM) is an organization formed through the collaboration of three parties, namely: Trisakti School of Management, IMA DKI, and IMA Headquarters.

After a hiatus, IMA SC TSM resumed its activities in 2019 and now has 35 administrative staff from both the Jakarta and Bekasi campuses of TSM.

1. Welcoming Party: A special welcome event designed to create a warm atmosphere for new members of IMA CN SC TSM. This activity aims to build camaraderie through various exciting and interactive activities.
2. Marketing Case Competition: This internal competition is designed to engage Trisakti School of Management students in solving case studies related to the world of marketing. Participants will be given real business situations to analyze and asked to develop creative and applicable solutions. This competition not only hones analytical and strategic skills, but also trains presentation and teamwork skills.
3. Marketing Sharing Session: This activity is a platform for winners of the Marketing Case Competition to share their experiences. They will speak via live broadcast on Instagram or podcasts, discussing topics such as tips and tricks for success in marketing, challenges faced, and how to deal with competition.
4. Marketea: A podcast that invites TSM students who own businesses to share their experiences, challenges, and lessons in building their businesses. The videos from this podcast will be uploaded to the official TSM YouTube channel.
5. Marketing Days: This annual event is held offline and consists of various activities such as seminars, poster competitions, and a Business Plan Competition. The theme of the Business Plan Competition will highlight current marketing issues that are relevant.
6. Coaching Clinic: This activity consists of intensive training specifically designed to guide members of the academic division in preparing for the competition. Participants will be trained by experienced mentors to improve their analytical, presentation, and strategic skills.
7. Company Visit: A direct visit to a company aimed at providing insight into business operations, particularly in the field of marketing. Students will see how marketing strategies are designed and implemented in the real world.
8. Study Banding: This activity involves visiting IMA CN SCs at other universities to learn about their management and strategies. These activities are held offline to support face-to-face interaction.
9. Marketing Information: Educational and informative content presented through social media such as Instagram and TikTok. This content covers various topics related to the world of marketing, such as strategies, trends, and the latest innovations.
10. IMA Award: The IMA Award will be held at the end of the 2024/2025 period as a token of appreciation to all IMA members who have worked hard in carrying out all planned work programs.

IMA SC TSM Management Board 2024/2025