Shovwan 
Trisakti School of Management (TSM) students have once again achieved a proud accomplishment on the national stage. Team HO & Branch, consisting of Destiana Suharyanto, M Fariz Raihan, and Mahagiri Raja Rabbani, successfully won 2nd Place in the Marketing Plan Competition (MPC) 2025. This competition is a flagship annual event organized by Marketing Club on Teaching (MARCH) Universitas Negeri Semarang (UNNES) and took place on September 27-28, 2025.
This year, the competition carried the grand theme “SMARTIMPACT STRATEGY: A Smart Approach to a Sustainable Future”. The competition was very tight. Team HO & Branch from TSM achieved a special milestone by becoming the only representative from a private university to successfully advance to the final round. In the final round, they competed against seven other finalist teams, all of whom were from state universities. At the end of the competition, Universitas Brawijaya won 1st Place, followed by Trisakti School of Management in 2nd Place, and Universitas Diponegoro (UNDIP) in 3rd Place.
The team’s journey to victory involved a lengthy process, starting with the submission of a marketing plan proposal. Their proposal was then selected and declared to have passed as one of the Top 8 Finalists eligible to advance to the Final Presentation stage. This final round was held offline at Universitas Negeri Semarang, where the team presented their ideas and strategies before the panel of judges. The team acknowledged that they received information about this competition from IMA TSM. Initially, their participation was only a form of IMA TSM’s participation in external competitions among fellow IMA chapters. This competition was even their first marketing competition, which turned out to be a memorable experience.
Team HO & Branch mentioned that their main challenge at the beginning was not knowing the direction of this competition. They overcame this by conducting research for days and pouring out every idea and innovation. According to them, the main factor in their success was the strength of collaboration and mutual trust among team members. The team maximized each member’s potential through open communication and balanced task division. Furthermore, in-depth research, creativity, and the belief that TSM, as a private university, could also compete with well-known state universities became a major motivation to deliver their best results.
From this competition, the team learned many important things, including the collaboration between creativity, data-driven marketing, problem-solving, and digital innovation to create impactful marketing solutions. They hope this achievement does not stop merely as an accomplishment but becomes the beginning of their journey to continue learning and developing in the business and marketing fields. The team also hopes this experience can inspire other TSM students and that they can continue to contribute to creating more outstanding achievements for their alma mater.
